EXT. APP STORE, AFTERNOON

A curious SCREENWRITER stands at a storefront window looking at a shiny, supple piece of software called Highland. He is suddenly and arbitrarily accosted by an UNSOLICITED INFORMATION GUY.

UNSOLICITED INFORMATION GUY
If you are into plain text screenwriting with .fountain (and you really should be), Highland is an indispensible tool.

SCREENWRITER
But what can you do with it?

INFORMATION GUY
Well, I use it all the time to spit out nicely formatted scripts to send to clients. Ill usually be typing something up in nvALT or Sublime Text 2 and then when its time to serve it up I just paste into Highland and BOOM… Beautiful screenplay.

SCREENWRITER
But why not just use something like Final Draft?

INFORMATION GUY
Because its written by people who dont care about you. They also dont care about taste, comfort, or quality of life in general. They just dont care. At all. About anything.

SCREENWRITER
Is there anything you dont like about Highland?

INFORMATION GUY
Im not a huge fan of the Highland Sans used in the default editor, but it has support for the beautiful Courier Prime.

SCREENWRITER
Ooo, that Courier Prime looks better than the Courier Im used to. Who made that?

INFORMATION GUY
Im glad you asked. Its the same people who created Highland. The folks at Quote-Unquote have been doing a great job improving all of the tools that screenwriters use. You can really tell that the people creating the tools are actually using them themselves. They are scratching their own itch, and thats what makes for the best software.

SCREENWRITER
Thank you for all this information.

INFORMATION GUY
(tips his hat)
That is my role and purpose.

zachp about Highland